THINK LOCAL, ACT GLOBAL by Temitope Adewoye

A few days ago, a couple of friends were discussing about the economic situation of my country Nigeria. Someone asked a question; how can we build products and services indigenous to us and make them internationally acceptable

The question got me thinking

  1. What products are indigenous to us?
  2. How do we improve on them
  3. What are the processes involved in making them globally acceptable?

Well I decided to share my thoughts with you guys and brainstorm together

The famous football clubs Real Madrid and Manchester United are phenomenally successful and wealthy football teams not by eschewing their locale but by emphasizing it.

Emma Bridgewater ceramics is fashionable and pricey because it is still made by hand in the historic home of British pottery, Stoke-On-Trent

Italian fashion maintains its luster and its margins not by outsourcing manufacturing to china but by using and showcasing local textiles and intricate handiwork.

By nurturing and articulating local roots these guys have built successful brands. Please share your thought on this.

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